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SHBC Business Development Series
SHBC January Meeting:
Date: January 18, 2012
Time: 11 AM - 1 PM
Place: Cinzetti’s Italian Buffet
Address: 7201 W 91st Street (91st & Metcalf), Overland Park, KS 66212
Click on link to register: 01/18/2012-SHBC Monthly Meeting
RSVP & Pay online up to midnight on Monday before the meeting to SAVE $10 on your registration. On-Line Pre-Registration is: $15 for Members - $20 for non-Members.
REMEMBER – Late Registration Fee! - If you pay at the door you pay $10 MORE! In order to have give-aways to win - we need attendees to bring a give-away.
Would you like a booth at our monthly luncheon to sell products while highlighting your business? Rent a booth by following this link:
01/18/2012-SHBC BOOTH Rental - Monthly Meeting
January Meeting Topic
SPEAKER: Elizabeth Allen
MarketSmartz, Inc - www.CODEconstruct.com
Exhausted? Industry wide, everyone has felt unprecedented pain as the old way of doing business development simply isn’t effective anymore. In a world characterized by uncertainty, one thing is certain. Things must change. The question then becomes, how? A decade of extensive industry research suggests that the entire company itself must re-align, changing deeply rooted behaviors and thinking in order to more effectively compete and position in the process of business development. Why? The facts are simple. It’s not enough to be a technical expert anymore; every person in the company must learn the roles associated with the Prospector, Technical Expert and Closer if they are to justify their employment. In this presentation, definitive research collected over the past decade will describe in graphic detail the process required to hold people accountable to participate in lead generation, qualification, “the pitch” and post sales activities. Marketers tasked with the challenge of driving sustainable organizational change through the ranks of technical experts and executive leadership will walk away with information that is mission critical to igniting the required paradigm shift. The new business axiom states that to the degree in which you can predictably contribute to the sales process, you and your firm have job security and a place in our global economy. The presentation will include case studies that highlight the marketing firepower when everyone knows how to more aggressively leverage the human brand across all departments, delivering sustainable and highly measurable business development activities. Now is the time for All Hands On Deck!
Elizabeth Allen, is Principal consultant of the marketing and sales consulting firm MarketSmartz, based in Kansas City. Having been self employed from the age of 25, she has worked in every facet of strategic market planning, brand development, advertising and sales management. In 2001, her firm MarketSmartz began to develop a proprietary sales and marketing system, CODE. Voted “best practice” in a peer group of companies spanning $10MM to $300MM in revenue and nationally endorsed by Michael E. Gerber of the E-Myth ,CODE was designed to relieve “Exhausted Rainmakers and Business Owners” from the endless task of having to drive business development. CODE creates a very predictable customer pipeline that is not dependent upon the skills of any one individual. CODE is a highly intuitive yet simple sales system addressing pain entrepreneurs have when trying to formalize their approach to the marketplace. CODE delivers to business owners a sustainable exit strategy, while providing to their organization a highly scalable system that will dramatically raise the performance and satisfaction of their team.
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